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什么是访问时长

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什么是访问时长
访问时长指访客每次在网站上访问所停留的时长,即从进入第一个页面到离开最后一个页面的时长
研究访问时长的意义
了解网站的推广效果,网站内容,访客体验,用户粘性
访问时长研究难题
传统统计工具下,最后一个页面的关闭时间很难得到,另当用户快速关闭浏览器、长时间未对页面进行操作或其它网络原因导致的时候,系统会无法获取到页面的关闭信息
以往是如何解决的?
在原算法中,如系统未能接收到最后一个页面的关闭时间,会赋予最后一个页面30分钟的访问时长,导致整体的平均访问时长数值偏高
现在的解决方案
1、只访问了一个页面而该页面的关闭时间未收到,则系统赋予该页面一定定值。
2、访问多个页面,则以前面页面的平均值作为最后一个页面。

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