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关键词排名优化:如何让被K或降权的网站起死回生

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百度搜素推出细雨算法生效已经一个多星期了,持续有大批量的企业站点被降权,首页排名全掉。那么站点降权,该如何快速恢复排名呢?首页我们要理解细雨算法是针对哪种作弊情况,从而导致网站降权或被K处理。只有理解百度细雨算法规则,才能快速恢复排名。在操作的时候别违反搜索引擎提出的算法规则,标题要写的简单通顺,标题和页面内容不要堆砌,自然就好。此次细雨算法就是清风算法(打击网页关键词堆砌)的升级版,不仅仅是针对黄页B2B网站。根据岑辉宇了解,各行各业不同站点都已经配合百度此次的细雨算法,针对性整顿来改善网站健康发展,不再是为了广告而广告。

关键词排名优化:如何让被K或降权的网站起死回生 第一张配图

百度细雨算法

1,页面标题作弊,包含冒充官网,title 堆砌关键词等情况;

2,商家为了在页面中频繁保留联系方式而做出的各种低质受益行为,如受益方式变形、穿插受益等。

注意:在细雨算法上线前一个月,百度会通过搜索资源平台给存在问题的站点发送站内信、邮件,所以如果收到通知的站点就尽快的整改,避免损失。当然也有很大一批站点并没有收到通知,那么在命中算法后,该如何恢复关键词排名?

网站被降权,如何恢复?

如果你的站点因此次算法更新被降权,可以按照以下方法调整:

1,修改标题:不要堆砌,不要堆砌关键词!这个是重点,大部分网站就是因为关键词堆砌问题所导致。不只是首页标题,也要注意内页标题,如栏目页和文章页。因很多站点内页的标题命名方式为:当前页面主题+首页标题,如下图。如果你是这样的站点,一定要修改内页标题。注:标题中不要带有联系方式。

标题简单通顺自然,不一定要吸引人。小编推荐标题写法:核心词 +一句修饰的话+品牌词,亦或是关键词+品牌词(企业全称),都是可以100%降权恢复。假如没有品牌词,关键词+网址,是不是也能恢复?这个待试验。以下为百度规范的标题正确写法:

关键词排名优化:如何让被K或降权的网站起死回生 第二张配图

关于标题作弊还有一种是,虚假夸大信息,标题内容与内容主体不一致,有欺瞒用户嫌弃。比如【免费】这个词,标题要用的话,一定要注意。

2,减少所有页面联系方式:同一个页面,切忌联系方式多,影响用户体验。一般网站底部留联系方式,或者文章结束后留联系方式即可。

3,检查是否带有带联系方式或者网站的图片,替换即可。注意:是指图片中联系方式水印面积较大,严重损害浏览体验的图片,建议比重不超过五分之一。

网站整改后,多久恢复排名?

百度并没有给出具体时间,只提示你耐心等待。根据经验,如果你的站点信任度高,时间1-3天内就会恢复,也就是下次网站快照更新的时间。如果你站点本身优化不是很好,时间有可能1-3个月不等,甚至无法恢复。

小编建议,在网站整改完成后,进行快照投诉和向百度站长工具反馈,加快恢复时间。如下图小编负责的其中一个网站所反馈的信息。

关键词排名优化:如何让被K或降权的网站起死回生 第三张配图

为什么排名首页的网站,关键词明显堆砌了,没有受影响?

像这种开通LOGO,还是N年的老站,用了特殊符号,即使堆砌,百度也不会对它有任何处罚(如下图)。除了站点老之外,主要原因其实是本身排名好的信任度高的,优化无作弊记录的站点,这次基本上不会被干。一气呵成优化到首页稳定,已经信任度很高了。这次百度大清洗,可以说是清一色打击作弊。

关键词排名优化:如何让被K或降权的网站起死回生 第四张配图

为什么百度出现的搜索结果都是首页为主,那是因为你们太喜欢堆砌的,明明可以网站优化,而你们都是做网页优化,就优化一个页面,最后导致百度没有办法,给的答案只能是首页了,毕竟首页信任度好,现在规范来了,词多的 必须就要分散页面优化。

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