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网站的优化工作内容有哪些?优秀SEO团队如何分工

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现在很多企业都做了SEO优化推广,大部分都选择了外包给网络公司,外包给网络公司受到很大的局限性,因此很多企业都想拥有自己的优化团队,那么网站的优化工作内容有哪些呢?如何打造一支优秀的SEO团队呢?

首先先强调一点,SEO优化工作并不简单,其中包括前期数据分析,价值关键词筛选,网站建设,关键词布局优化,SEO基础操作;中期有搜索引擎反馈数据监控,定期更新内容,扩大精准流量;后期还需要定期维护操作,下面就针对这三个方面进行细节分析。

网站的优化工作内容有哪些?优秀SEO团队如何分工 第一张配图

一、前期网站的优化工作内容

1.SEO方案策划(SEO优化师)

在网站优化的前期,一份详细可执行的SEO优化方案是非常重要的,SEO优化方案主要包括关键词的挖掘,长尾关键词拓展,网站内容添加的方向,以及整个网站页面的设计布局,加上SEO基础优化操作的工作安排,例如robots.txt、301、404、URL、网站地图、超链接等,任何一个细节都要注意。而且需要了解以下几个方面的知识:

a 熟悉网站所属行业

b 关键词搜集与分析

c 网站的综合诊断

d 网站的全面优化。

e 网站登录与提交

f 反向链接策略

g 搜索引擎排名优

h 搜索引擎排名维护

2.网站程序搭建及设计(程序员、设计师)

网站的搭建设计需要程序员与设计师做好衔接,相互配合,以SEO优化师的方案进行操作,一般情况下,程序员应以html静态页面为主,精简代码,程序员的职责主要是满足网站程序功能的开发;而设计师则要注意每个图片的大小,图片的美观度等,设计师主要配合程序员搭建好整个网站。

3.网站内容添加(编辑员)

当程序员与设计师搭建好网站后,就将网站后台信息资料交给编辑员,编辑员就根据SEO优化师的要求整理收集相关资料,编辑人员的工作比较辛苦,因为这些内容都是需要进行加工处理,并不是简单的复制粘贴,甚至要大量的原创内容,而一个网站最少要填充一百多篇内容,因此编辑员可以多用几个人一起操作。内容编辑的方向都是围绕方案中的关键词以及长尾关键词展开,并不是乱写,因此对编辑员的要求也很高,需要具备一定的SEO优化技术。

4.网站备案解析绑定(IDC)

网站备案、网站域名解析、网站服务器维护都是由IDC负责,主要的工作内容是配合SEO优化师处理网站配置的事,不过这些事情大多SEO优化师都会操作。

二、中期网站的优化工作内容

1.定期更新网站内容(编辑员)

网站上线后,为了确保优化的效果,编辑员需要定期更新网站内容,由于网站优化中期的时间比较长,编辑员在这个时间段也是比较辛苦,每天都要进行更新,长期下来也会感觉枯燥无味。

2.发布高质量外链及友情链接(SEO外链专员)

外链建设也是优化中的重中之重,发布高质量外链就需要专业的SEO外链专员来操作,SEO外链专员的主要工作内容就是寻找高质量的平台,注册,完善账号资料,在编辑员的配合下,在各大平台发布高质量的外链,筛选收录较快,流量高的外链,做好相关的外链数据报表,提升网站的排名与流量。

网站的优化工作内容有哪些?优秀SEO团队如何分工 第二张配图

3.搜索引擎数据监控(SEO优化师)

除了更新文章与外链的工作外,SEO优化师还需要不断观察网站的数据,收录了多少页面?百度快照多久更新一次?有多少个关键词库?与预期的效果是否达标,造成这样的原因又是什么,同时还要检查每天更新的内容是否符合优化,发布的外链是否合格等。

三、后期网站的优化工作内容

1.服务器维护(程序员、IDC)

服务器维护需要程序员与IDC相互配合,程序员主要负责网站程序的维护,检查网站文件,看看是否被黑客攻击,是否被植入了木马文件等;而DIC主要负责域名以及服务器的续费维护。

2.SEO优化维护(SEO优化师)

当网站做起来了,经常会遇到各种各样的攻击,因此后期SEO优化师相对来说辛苦一点,并不是把排名做上首页后就算完工,需要不断的统计网站流量,关键词数量,同时不断拓展更多的长尾关键词,而后期的维护工作中,编辑员与外链专员相对就轻松一些。

3.网站转换率微调(SEO优化师)

网站有了流量后,能否转换成订单合作,就需要统计相关的数据,通过一系列工具观察用户浏览的行为,例如热力点击图,用户点击多的就调整位置。

总结:整体来说,网站的优化工作内容主要有建站、填充内容、优化关键词、维护等四个方面,每一个岗位上都需要具备一定专业知识的人员来操作,如果想要组件一个团队,就需要把这些岗位上的人员安排齐全,不过成本相对较高,如果是中小企业,建议还是选择外包公司,一般组建优秀的SEO团队,都是大型企业。

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