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企业网站优化注意这6点,用户体验达到极致

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目前很多企业都有了属于自己的官网,大多企业选择了搜索引擎竞价推广、SEO优化推广、自媒体营销推广等,对于一个网站而言,好的推广方式是获得流量的重要渠道,而良好的用户体验是留住客户的重要操作;而大多数企业并不了解用户体验在于哪些方面,很多人认为网站高大上,或者设计美观就能抓得住访客的心,因此把大量的工作放到了上面,就有了投钱做竞价亏本,或者是做了一个看似高大上的网站却没有人访问,那么今天岑辉宇就来给大家分享一下,企业网站优化需要注意哪些问题,让企业网站的用户体验达到极致。

企业网站优化注意这6点,用户体验达到极致

首先在做企业网站优化之前,先确定一下我们做优化的目的,很多企业经常这样认为,我是做搜索引擎竞价推广的,网站随便做我就能获取排名,所以不需要花费太多时间就能获得流量;其实这样的想法是不明智的,是导致白白砸钱没有效果的最大原因,我们做优化的目的不仅仅是为了获取流量,而是为了让客户进网站不会造成流失,所以即便做竞价推广,也要做好相关的SEO优化操作。

那么需要注意哪些呢?大致有6个点。

1.网站页面标题要精简,核心明确

之前有一些在企业做优化的朋友问笔者,说如何做好标题优化,于是笔者看了他们的标题,居然把好几十个关键词都放在title标签上,他们说放上去就有机会获取排名,理论上是没错的,但从用户阅读的体验上,这样的操作就是最大的失误,标题优化要注意3个点:简洁明了、突出核心、长度得到有效控制;

用户通过关键词寻求价值参考答案的时候,一般都趋向于选择简单通俗易懂的,并不会选择长篇大论的,搜索引擎的排名机制也是把用户喜欢的页面链接放在前面,而不会把一些为了优化而忽视用户体验的网站放在前面,如果我们有很多关键词要做怎么办?我们可以筛选有价值的关键词,分核心词与长尾词,核心词放在首页去操作,长尾关键词放在内页去操作。

2.页面设计

页面设计一直是企业重视的,不过大多数企业做网站是给自己看的,并非给用户看的,只要自己觉得漂亮高大上,就会认为访客也会喜欢;但是根据相关数据进行分析,大多数用户进入网站,都不会花费太多的时间停留在欣赏网页设计中,相反,大多数访客都比较喜欢简洁型的网站,能快速找到自己想要的内容,而对于一些特效华丽,整个首页就是几张大图的网站非常反感,所以建议企业做网站的时候,最好走简洁路线。

其次还要根据行业进行色调的调试,大多行业都要充分利用白色的色调,这样才能让访客更有空间层次感,而且大多数人对白色并不反感,适当的留白能给人一种干净的感觉,不会产生视觉上的疲劳感。

3.内容丰富度

网站中的内容是网站推广的灵魂,用户进入网站的最终目的就是寻求具有价值的参考答案,所以我们更要注重网站内容的丰富度,产品的图片一定要清楚,参数要写明确;每一篇文章下面都有相关的推荐文章,防止用户阅读完后退出网站;文章内容编辑最好是图文并茂,而不是一张单独的图片或者密密麻麻的文字,行间距之间也要合理,不要过于紧凑;

其次我们还要充分了解用户想看哪些内容,有哪些需求可以给他解决,例如客户是一个胖子,想要减肥,一进入网站我们如果直接放我们的减肥药产品的话,客户会立刻跳出网页;但如果我们放一些减肥成功案例的话,用户会更加容易接受,而且还会去看看是如何减肥成功的,增加网页的信誉度,这时候在间接的推销我们的减肥药,效果会更加不错。

4.网页加载速度

网页的加载速度是企业网站优化的重点,很多用户进入网站,发现半天打不开,就会直接跳出我们的网站,对于一个企业而言,可以多换几台电脑打开网页试试,一般页面最长响应时间不要超过0.5秒;大多数的企业官网都是建站公司做的,这时候就要问建站公司,咨询一下网站服务器的配置;尤其是在百度的“闪电算法”推出后,网站的加载速度就成了衡量网站评分的重要因素,所以如果发现自己的网站比较卡,打开速度比较慢,就查询一下原因吧。

5.不具备价值的页面

不具备价值的页面也是极度影响用户体验,之前小编也接触过一个企业优化的老板,他的想法是每个地区都做一个分站,在地下新增各个地区的按钮,这样的话能增加用户的体验性,但我问他分站内容如何添加的时候,他就说全部都一样的,后来就被笔者否定了,本身子站就能增加网页的用户浏览体验,但如果内容都是一样的,那么这个分站系统的意义就不大,反而会造成用户的阅读反感,既然都是一样的,为什么还要添加这个东西让我点击进去,造成时间成本的叠加呢。

除了大量的重复的内容,不具备价值的页面还包含用户无法理解的页面,空白页面,单一内容页面等,这些页面的存在会直接影响用户的浏览体验,建议清除掉。

6.合理的在线客服

在线客服功能是客户与企业沟通的最佳渠道,不过在线客服功能一定要运用合理,很多企业深怕客户联系不到自己一样,做了好几个在线客服的弹框,几乎占满了整个电脑屏幕,严重的影响了客户访问网站的体验;在线客服最好做可以收缩的,放置在网页的右边,随着滑轮的滑动进行跟随,其次在文章结尾的下面也可以方式一个留言板或者是在线咨询的按钮,在线客服的布局重在合理,而非强制。

总结:本文重点讲述了企业网站优化的6个注意点,这些注意要点也是企业常常犯的小毛病,不管我们是做竞价推广,还是做SEO优化推广,网站的用户体验我们都需要去优化,给访客营造一个高价值的网站,是成功营销的前提。

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