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听了有关SEO的四节基础课,我学到了什么

seo视频教程 贵阳SEO 10028℃ 0评论

青春不再的我,心中仍是一个充满好奇和求知欲望的人,微信、qq、微博、支付宝、淘宝、透支卡……,并不因为这些是年轻人玩的东西,我就退避三舍,恰恰相反,我紧跟着年轻人的步阀让自己的生活过得丰富多彩。生活表面上看是五彩斑斓的,但似乎又缺少了点什么,但我又不知道缺少什么。

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一天,一位朋友来我家玩,我把自己的困惑告诉了他,他对我说:你学习的能力很强,而且你又不是一个网盲,为什么不学习SEO?如果多学习一门技能,可能你就不觉得缺少什么了。

学习SEO?我睁着两只眼睛望着他:SEO是什么,学了以后对我们的生活、工作有什么帮助?可朋友看着我迷惑的眼神却说:对SEO我也不懂,只知道SEO是一种营销方式,好多人在学,一些比较大的企业还安排专人负责,如果你有兴趣,就到网上查查看。

听了朋友的话,我就到网上搜索SEO视频教学,一搜索还真不少,我随意的选了一位SEO大神讲的课,听了有关SEO的四节基础课,初步了解什么是SEO、搜索引擎的工作原理、如何初步搭建网站以及SEO网站定位分析和用户数据分析。

一,什么是SEO?

SEO就是利用搜索引擎规则在互联网上的一种推广方式,通过大量的数据分析以及百度算法规则的研究,打造一个高质量的网站内容,提升网站整体的排名与流量,获得订单。它完全颠覆了传统的营销模式。

那么,什么是搜索引擎呢?它又有哪几大类呢?搜索引擎就是从互联网上搜索一些有价值的内容,并进行整合,然后以又快又准的形式展现给客户。它有这样几大类:百度、谷歌、搜搜 必应、爱问、有道 、雅虎。

如何对搜索引擎来进行优化呢?要进行优化,首先我们要知道什么是优化,优化是把目前的现有状态通过技术得到一定价值的提升。知道了什么是优化,我们就要着手从以下几个方面来进行优化:

  • 提升网站的整体价值性,使其更加符合用户的搜索需求。
  • 用户的体验优化,包含加载速度、弹框、排版设计、网页特效、浏览体验等。
  • 流量渠道的优化,微信、QQ、博客、引流、公众号、淘宝、外链等等这些都是流量渠道。
  • 搜索引擎友好识别度优化。
  • SEO排名优化,这个里面又包含了前期、中期和后期。前期的审核期是3-6个月,内容填充要饱和,内容要有价值,网站要有一些基础的配置,要定时的更新内容和站外推广。中期又是优化期,表现为收录开始上涨,部分关键词开始出现,这时我们要保证流量精准,基础操作仍要继续,多观察和分析数据。后期就是维护期,是完全拼流量、拼体验了。
  • 搜索引擎的工作原理。

搜索引擎分这样几个步骤来工作:首先要收集、抓取一些有价值的内容,然后把这些内容进行过滤,去掉一些没有用的,垃圾的信息,接下来分类、储存在数据库里,最后排名、展示。

三,如何来优化SEO的空间以及选取域名。要选取域名,首行我们必须知道什么是域名以及它的作用,域名就是网站的名字,是访问地址的面具,就好比房间的门牌号码。域名的作用是为了方便用户更好的访问网站,同时更好的记住网站,而对访问地址进行简易的包装。

用全拼做域名比较好记,域名的后缀也要用比较常用的。常用的的域名后缀有com、net、cn。Com是国际性的,net用于企业网站,cn用于互联网、科技公司之类的。

那怎么做才能更利于优化SEO空间?首先我们必须拥有服务器,那服务器以是什么? 服务器就像一个房间,图片、文件就存放在服务器里。服务器也有几种:虚拟主机、服务器主机、VPS主机。虚拟主机就像一个小的单间,适合比较小的网站。而服务器主机、VPS主机就像一座别墅,适合比较大的网站。服务器优化的重点是:访问速度、线路(是单线 双线还是多线)、空间的大小。

服务器有国内和国外的,国内的服务器网速比较快,但要备案。国外的服务器网速比较慢,因为有网关对数据进行审核,同时距离也比较远,但不需要备案。我们在选购服务器时,一定要选购适合自己的。

  • 如何初步搭建网站?
  • 我们首先要购买适合自己的服务器。
  • 下载Flashfxp压缩包,解压这个压缩包,点击Flashfxp的解压文件,再点击这个图标,按F8,把你的FTP用户名、FTP密码、上传地址输进去,再点连接。
  • 下载Wordpress压缩包,在点开这个图标界面上上传Wordpress压缩包,然后进入你购买服务器的那个网站的后台把Wordpress压缩包进行解压,再在点开这个图标界面上把Wordpress的所有解压文件移动到wwwroot文件夹。
  • 在浏览器上输入你测试域名的网址,然后根据提示一步步操作就OK了。
  • 我们要学会SEO网站定位分析和用户数据分析。

网站定位一是行业定位,二是盈利模式的定位:有一个主要的盈利模式,再加上多个辅助盈利模式,还有用户群体的定位。

网站定位还有网站关键词定位。(关键词要考虑转换率),网站发展定位,网站引流定位。

关于用户数据分析,我们要学会换位思考,站在用户的角度去考虑问题,要知道用户最关心的是什么问题,一般用户最关心的是产品的种类、价格,别的用户买了产品后在产量和利润上如何 、联系方式等等。

以上就是我听了SEO的四节基础课所学到的知识,电脑屏幕是冷漠的,但学习的劲头是热情的,对于SEO那个神秘而又广博的世界,作为一个小白SEO,我的认知少之又少,但我会努力去探究那个有趣而又神秘的世界。

 

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