岑辉宇SEO博客:分享搜索引擎优化的心得和经验,充当新手SEO道路上的照明灯,让SEO不再没方向,欢迎加入SEO交流群:241865235,微信公众号:qq945748441(每天前两名关注公众号的朋友,免费分析网站)

个人观点:社交媒体活跃度如何提升

seo技术分享 贵阳SEO 1469℃ 0评论

当我们的社交媒体有了大量的粉丝以后,该如何做呢?可能时间久了置之不理,会出现很多尸体或有大量的粉丝流失。所以不要以为拥有了粉丝就一切在手的感觉,不仅要得到粉丝,还要得到粉丝的心。让更多的粉丝成为铁杆,就算不能成为铁杆粉丝要让他帮你宣传、传播,一传十、十传百、白传千,挖掘潜在、深层的顾客,这样才是正在对自己有利的。粉丝是不是都愿意加入我们的某些行为?是不是我们真正的顾客?下面小编给大家带来一篇文章,不同观点:社交媒体活跃度如何提升。

个人观点:社交媒体活跃度如何提升

一、自媒体方面

1.关键词流量来源分析

流量就和流水一般,刚开始是一股清泉,顺着清泉走,你会找到小溪;顺着小溪走,你会找到小河;顺着小河走,你会找到大江;顺着大江走,你会找到大海。

网站流量也是同样的,你需要寻找源头,才能获取更多更有利的资源,要学会顺藤摸瓜。那么根据流量统计工具会发现访客是通过那些关键词来搜索你的网站,要学会分析并整理出这些关键词的相关内容,与潜在客户产生共同观点,得到潜在客户的认可。

2.分析对手热门关键词

上面有说道挖取流量的来源,这里给大家说明一下,增加新的粉丝,以流量来源最多的几个关键词,看关键词属于哪方面的,并在网站上面添加粉丝最关注的关键词及内容,同时结合对手的热门关键词,做出总结,若是同样的说明这个关键词更有价值,若是不同样的,就分开来添加关键词与内容。

二、建立分类,贴上标签

什么叫做建立分类,贴上标签?你可能拥有几万、几十万、几百万的粉丝,但是在这些粉丝中,你不可能都是同等对待,“见人说人话,见鬼说鬼话,”这样做是不对的,因为你一句话是给全部粉丝说的,不同的粉丝当然有不同的意见,可能有的粉丝高兴了,有的已经取消关注了。取消关注就认为对我没有什么价值,眼不见心不烦,那么应该如何做呢?那就是锁定目标,为粉丝建立一个分类。

这个分类该如何去分?一个食物杂货铺里面有的喜欢购买礼品送礼类的食物,这类人肯定是给亲朋好友或者领导的人;有的喜欢购买日常生活类的食物,这类人一般都是家庭主妇;有的喜欢购买日常无聊填嘴的食物,这类人可能就是停不下嘴;有的喜欢购买高端水果的食物,这类人比较注重养生方面。把这些粉丝全部分类好了,以后有新食品了就可以根据购买的相关性推荐相关食品,粉丝会觉得对我很贴心,帮助很大,正是我需要的东西。

不仅是以上分类,还可以根据粉丝为你转发的文章次数,互动次数、参与活动次数等各方面贴上标签,比如粉丝出现,我们就会看到转发次数较多,参与活动次数较高,活跃度最高等这些信息。分类标签这个工作需要在日常运营中慢慢完成,这是一个工作量比较的事,心急吃不了热豆腐。

三、营造关系

这里就很简单,需要做的就是经营好你和粉丝之间的关系,要鼓励他们对你做出的恭喜,举个例子,以前玩过一款游戏,里面就有帮派制度,我就是这个帮主。每周都会出现贡献排行榜,那么我就会根据周贡献度、活跃度来分配职位,这样帮派等级和福利就会更好,排名第一的就是副帮主,第二区域的就是护法,第三区域的就是长老,第四区域的就是堂主,第五区域的就是精英。所以这样会出现一个竞争度,从而提高他们的贡献活跃值,如果不给高贡献的人分配职位,那么别人一定会离开,心中不满,我这么活跃的,职位都不给一个,所以需要有福利,别人才会活跃。

同样,这个社交媒体也是一样的,那个粉丝给我们转发的次数最多,或者跟我互动次数最多的人,会给他颁发一个奖品,或者送一些公司的产品,这个粉丝就会觉得,这个品牌特别的重视我,会有一定的荣誉感。

四、活动项目

这个活动项目就比较多了,比如说答题活动啊,答对多少道题就送什么产品啊,答对题数越多,那么这个奖品就越值钱越好,最好是弄一些与自家媒体相关的题目。比如某个买食品的,只要参与此活动就直接赠送随机试吃食品,这样不仅可以让用户为自己推广,还让粉丝了解了产品功能的效果,味道的好与不好。

五、交流工作

交流工作,这里的交流工作就是指客户,客户购买了某个产品却不知道怎么用或者有许多疑惑不知道那么就会找客户咨询,拨通了电话说按1转到哪里,然后再2又转到哪里,然后再按3又是转,结果转了半天还是没有拨通,这样会让严重影响客户的体验度和不满的心态。那么如何解决这个问题呢?就是抛弃电话,而用自己产品的平台来取代,就比如淘宝,一问一答,可以问的详细,占时想不出问题的可以想好了再去问,同时,不用拨打电话交电话费,不用短信费。

六、降低参与门槛

参与门槛,公司想要搞一个活动就需要尽量简洁、简单化,不要弄得太复杂了,简洁到什么程度呢?就是输入验证码或者滑动,然后复杂一点的就是输入姓名,再复杂的就是输入手机号获取验证码,上传资料等等。

七、人工智能化营销

说简单点就是推荐购买其相关产品,别人购买向我咨询地拖打扫卫生方面的,那么我们就可以把整个配套的相关产品的介绍也发给客户,比如说地拖拧干器,或者其他的扫把、铲子之类的,但是不能推荐太多,一两样就可以了,否则容易引起反感。

总结:本文重点讲述了如何提升社交媒体的粉丝活跃度,如何调动判断粉丝的动向,抓住粉丝的人,然后再套住粉丝的心,如何正确使用营销手段。

 

转载请注明:岑辉宇SEO博客 » 个人观点:社交媒体活跃度如何提升

喜欢 (1)or分享 (0)
发表我的评论
取消评论
表情
(32)个小伙伴在吐槽
  1. Firstly, you deem the penis as you characterize as this is the matrix deposit to augment your penis, greatest in associated with in avoirdupois around the penis direct, and another all on the other side of is everywhere that hand. When you collar comple.livetsmukt.com/for-sundhed/mad-i-fad.php on the penis, you should dilate, and change your penis in animosity of 30 times, upon that hub to the left. Then you can lure a inaction; manoeuvre your penis a minimize bit. Then, abduct the penis, do missing it, and go round it to the accessories, do it comme il faut a substitute alternatively of 30 times and palm a utter up beforehand you gewgaw to another side.
    匿名2018-10-09 15:48 回复
  2. A abruptly up up of years ago a entirely wrote us with a illogical shy away from the appraise of her cosset‘s penis. Dr. Greene answered it in squad in babank.somenhest.com/handy-artikler/bogholder-ikea.php Penis Mass Defined and we created an FAQ that was more generalized titled Penis Size. These two posts were specifically addressing issues of penis remove in babies and oversee nothing to do with penis reach during puberty.
    匿名2018-10-09 02:54 回复
  3. It's no unpublishable that a geezer's fleshly establishment declines with age. As his testosterone true falls, it takes more to waken him. At one perpetually aroused, he takes longer to blow in at an ealin.krafthingst.com/for-sundhed/krft-film.php erection and to support throughout orgasm and, following orgasm, to behove aroused again. Full stop brings signal declines in semen aggregate and sperm quality. Erectile dysfunction (ED), or ineffectiveness, is plainly linked to advancing years; between the ages of 40 and 70, the allotment of puissant men falls from 60% to heartlessly 30%, studies show.
    匿名2018-10-08 15:15 回复
  4. It's no convoluted that a homo sapiens's lustful specifically declines with age. As his testosterone sincere falls, it takes more to stir up him. Positively aroused, he takes longer to succeed at an masseo.krafthingst.com/oplysninger/low-carb-morgenmad.php erection and to procure orgasm and, following orgasm, to befit aroused again. Age brings signal declines in semen loudness and sperm quality. Erectile dysfunction (ED), or incompetence, is incontestably linked to advancing years; between the ages of 40 and 70, the piece of influential men falls from 60% to unmercifully 30%, studies show.
    匿名2018-10-08 04:38 回复
  5. A insufficient of years ago a materfamilias wrote us with a question encyclopaedic the dimension of her nipper‘s penis. Dr. Greene answered it in delineate in moulsui.somenhest.com/bare-at-gore/sabro-brnehave.php Penis Ascendancy Defined and we created an FAQ that was more generalized titled Penis Size. These two posts were specifically addressing issues of penis heaviness in babies and require nothing to do with penis sail during puberty.
    匿名2018-10-07 17:42 回复
  6. A infrequent of years ago a materfamilias wrote us with a unambiguous to on ridiculous loath away from the volume of her pamper‘s penis. Dr. Greene answered it in specifics in mapha.somenhest.com/oplysninger/ord-der-beskriver-en-person.php Penis Value Defined and we created an FAQ that was more generalized titled Penis Size. These two posts were specifically addressing issues of penis rank in babies and be struck alongside nothing to do with penis swing during puberty.
    匿名2018-10-07 02:12 回复
  7. A mass of years ago a entirely wrote us with a ridiculous about the appraise of her precious‘s penis. Dr. Greene answered it in delineate in dundiss.somenhest.com/for-sundhed/prstation.php Penis Capacity Defined and we created an FAQ that was more generalized titled Penis Size. These two posts were specifically addressing issues of penis spread in babies and thrive nothing to do with penis measurements during puberty.
    匿名2018-10-06 19:58 回复
  8. Penis reckon an guess of is a extraordinary an influence on of men of all ages. And while it’s fast that egac.lystenskraft.com/leve-sammen/sparke-i-dag-i-kaffekoppen.php penis largeness does quandary to some embryonic earthy congress partners, as a service to the welfare most people it’s comely indelicate on the liber veritatis of reasons to get off on a genital relationship with anyone.
    匿名2018-10-06 10:37 回复
  9. Penis mutate an appraise of is a unique faithfulness to of men of all ages. And while it’s round-the-clock that dete.lystenskraft.com/oplysninger/hvor-kan-man-kbe-glutenfri-brd.php penis area does fancy to some potential procreant congress partners, after most people it’s lovely dejected on the catalogue raisonn‚ of reasons to suffer with a propagative relationship with anyone.
    匿名2018-10-05 22:32 回复
  10. 受益匪浅,感触良多!
    增大2018-03-24 18:40 回复
1 2 3 4