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SEO网站的规划原则

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SEO网站的规划原则

网站在规划时需要遵循一些原则,目的是为了在规划过程中不会出现主题偏移、考虑不全面、缺乏可行性的问题。一般网站在规划设计时需要把握以下两个原则。

紧跟总目标

制作网站的目标、出发点需要体现在网站的規划中,否则会造成“偏题”的現象,导致规划的网站和原先设想的不一样,也就失去了做网站的意义。例如,企业需要加强在互联网领城的宜传,以提升企业品牌,增加企业产品的销售渠道,在规划企业的网站时就需要紧扣这两个目标,充分考虑如何在企业网站中体现企业的品牌和产品。可以在规划企业的网站时,在网站导航栏和重要位置展示企业的介绍、取得的荣誉、资质等,同时加强企业产品的展示,如增加在线咨询、在线订购等功能。

考虑要全面且切实可行

这一点考察的是站长的综合能力。因为网站的规划涉及很多方面,不同的网站涉及的方面也会不同,所以对于新手站长来说,由于没有丰富的网站规划经验,可能出现很多问题,常见的主要有两个方面。一个方面就是考虑不够周全,很多站长在刚开始做网站规划时都会出现这样的问题,这一点只能通过不断实践来总结经验,提升自己。另一个方面是要保证规划的网站方案切实可行,这一点新老站长都要注意,容易出现的错误有技术层面、用户需求层面、市场定位层面、经济层面等。技术层面的问题主要是规划的技术要求无法实现,超出了现阶段的技术水平,这说明站长对网站技术的相关知识了解不够。用户霈求层面的问题主要是对用户群体的需求定位有误。市场定位层面的问题主要是对网站所面对的市场认识不足而造成的错误。经济层面的问题是指人力、物力方面超出了现有的实力。

所以,在网站规划中需要把握上面的两大原则,避免网站在规划阶段出现问题,这是影响网站能否上线、能否成功的重要因素。

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